1- A "soccer mom" looking for a photographer that is more dynamic than simply a wedding photographer, than can cover her children's games. She want's to stay involved with the team, and cheer for her kids, so she doesn't want to be hauling a camera around. Also, when the game is over, she doesn't have time to go home and sort/ edit pictures, she rather wait a day or two and look them up online, have them emailed to her, or have a CD sent to her in the mail. With a per game charge, and a rainout refund warranty, this becomes an attractive solution to her life.
2-The up and coming model that is looking to expand their portfolio with additional images of themselves. One that is looking for compelling images that drive attention or recruiters, and from a photographer that has experience in the industry. Additionally, this client might not be able to travel, have shows in particular locations, or is interested in a specific venue; with the mobile studio option this client can have the studio come to them, saving them time, traveling, and location limitations.
3-The sports enthusiast or extreme sports athlete that is in search of non-traditional photography of his hobby and skills. Climbers, cyclists, boarders, trail runners, dirt bikers, and many other extreme athletes would be interested in photos of themselves doing what they are good at. However, at times they are limited by venue, early races, or other dynamics that would impede other photographers, but Chris Caldwell Photography is ready and willing to follow them wherever their activity takes them, and provide quality images for these clients.
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