Mission

The mission of Chris Caldwell Photography is three-fold. To create a solid and expanding client base, provide access to portfolio examples, and to provide a resource for up and coming photographers to get advice.

As a business it is critical to tap into the social media realm and develop a client base that will drive business, and spread the word about my work. In photography a lot of the clientel comes from word of mouth, so this is an essential part to the industry, and the primary function of this page.

Secondly, with as many people that are on social media, it is a great way to connect with clients and give them access to their photographs in an environment that is familiar to them. This will make it easy for them to view and share pics, and it will make it easy for me to upload more photos.

Finally, after gaining some momentum, I want to be a resource for up and coming photographers. From students that need photo help, to experienced photographers that want to polish their skills, the site will be a resource for them as well.

This three-fold mission will serve as a good starting point, but also be open for adjustment in the future as the company develops and finds the need for different angles.

Profiles

1- A "soccer mom" looking for a photographer that is more dynamic than simply a wedding photographer, than can cover her children's games. She want's to stay involved with the team, and cheer for her kids, so she doesn't want to be hauling a camera around. Also, when the game is over, she doesn't have time to go home and sort/ edit pictures, she rather wait a day or two and look them up online, have them emailed to her, or have a CD sent to her in the mail. With a per game charge, and a rainout refund warranty, this becomes an attractive solution to her life.

2-The up and coming model that is looking to expand their portfolio with additional images of themselves. One that is looking for compelling images that drive attention or recruiters, and from a photographer that has experience in the industry. Additionally, this client might not be able to travel, have shows in particular locations, or is interested in a specific venue; with the mobile studio option this client can have the studio come to them, saving them time, traveling, and location limitations.

3-The sports enthusiast or extreme sports athlete that is in search of non-traditional photography of his hobby and skills. Climbers, cyclists, boarders, trail runners, dirt bikers, and many other extreme athletes would be interested in photos of themselves doing what they are good at. However, at times they are limited by venue, early races, or other dynamics that would impede other photographers, but Chris Caldwell Photography is ready and willing to follow them wherever their activity takes them, and provide quality images for these clients.