Monday, October 24, 2011

Mission

The mission of Chris Caldwell Photography is three-fold. To create a solid and expanding client base, provide access to portfolio examples, and to provide a resource for up and coming photographers to get advice.

As a business it is critical to tap into the social media realm and develop a client base that will drive business, and spread the word about my work. In photography a lot of the clientel comes from word of mouth, so this is an essential part to the industry, and the primary function of this page.

Secondly, with as many people that are on social media, it is a great way to connect with clients and give them access to their photographs in an environment that is familiar to them. This will make it easy for them to view and share pics, and it will make it easy for me to upload more photos.

Finally, after gaining some momentum, I want to be a resource for up and coming photographers. From students that need photo help, to experienced photographers that want to polish their skills, the site will be a resource for them as well.

This three-fold mission will serve as a good starting point, but also be open for adjustment in the future as the company develops and finds the need for different angles.


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