Friday, December 9, 2011

Metrics




Main contributing factors to increase in numbers were personally talking to people face-to-face and asking them to support me and my company through liking my page. As I reached out to key people, and will continue to reach out to similar people, I found that I am able to tap into their friend population, and reach an even larger pool of people. Boosts like this is what will continue to add to my "fans".

Additionally, the female demographic is considerably larger, and can mostly be attributed to general friend demographic trends, as well as the gender distribution of my relatives, who have a higher propensity to liking my page.

Page views can be enhanced by adding my facebook url to my other sites, and to my business cards. This way, traffic will be driven through the site, rather than just through email. In this manner I will be able to increase business and the popularity of my page.

As far as media consumption, it is usually people my age that I hope to drive to my page. There will usually be more girls than guys who are excited to see pictures of events, family, and in general, but it should be simple enough to provide a product that both genders can enjoy and continue to use.

Overall, I feel good about the progress my page has made and am excited to continue with the development of it. There are a lot of assignments that students do simply to get through a class, but it is comforting to know that with this assignment it is not the case. Things are off to a good start, and I have the tools to expand, all I need to do is to keep working and the numbers will keep going up.

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